Structural packaging design for this amazing brand : FUBU · For Us By Us · New York.
In the design of this packaging, FUBU´s logo has been used in a structural way, thus giving the watch a great brand identity.
The "outter box" has been designed always thinking on a "street" concept ... and what is more street than sneakers?
This opening mode makes his unboxing an unique experience.
The main packaging opens laterally, completely separating the two parts.
In this way, the packaging itself can be used as an exhibition, in which the watch and the brand's logo are the protagonists.

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